Products
As a specialist independent travel agent, Travel Stop will deal with a wide range of tour operators offering different types of holiday to a number of destinations.
Travel Stop prides itself on being able to find the right holiday to meet the precise needs of its customers, rather than selling a package holiday offered by the operator with which the agency is linked.
This means that Travel Stop stocks a wide range of brochures to illustrate to potential customers the wide range of choice available.
As shown below, brochures are set out systematically to allow customers to compare the products offered by different operators for the same type of holiday. This makes it easier for the customer to make a choice, and also aids the agent selling the holiday, because they do not have to look round for specific brochures.
Activity 1
Identify the brochure which would be most appropriate for each customer's requirements.
Although the internet provides a great deal of information about every destination, many of the customers who visit independent travel agents such as Travel Stop still want to discuss their plans with a travel agent, who will be able to provide ideas and information.
The brochures provided by specialist tour operators give invaluable information to prospective customers.
Activity 2
Research different tour operator websites to provide quotations for four different customers.
Weddings and Honeymoons
Activity 3
Travel Stop specialises in organising overseas weddings and honeymoons. It has introduced a special service called 'Honeymiles'. Using information from the link below, explain how Honeymiles works:
http://www.travel-stop.co.uk/weddings/honeymiles.htmActivity 4
Travel Stop also provides advice to couples wishing to get married abroad. Using the link to the Virgin Holidays Weddings brochure, provide a quotation for a couple wanting to get married in the Caribbean who can spend up to £1,000 each on their wedding holiday.
http://www.virginholidays.co.uk/brochures/weddings/Cruises
Travel Stop also offers a range of cruise holidays and has established a specialised section of the agency which is called the Suffolk Cruise Centre.
Activity 5
Investigate the Suffolk Cruise Centre website, select a cruise which is featured on the website and suggest the main features of the cruise which would appeal to customers.
http://www.travel-stop.co.uk/scc/cruise.htm