Poster codes and conventions

Working as a group/in pairs. A group of pupils could work with one poster and then present their discussions/findings back to the class. Here students are now expected to draw their knowledge and understanding together.

Study the posters here. What are the key features of film posters – the shared codes and conventions?
Identify the genre for each film. What iconography has been used? Annotate the posters using key terms.

film poster link ant man
film poster link spy
film poster link Woman in Black
film poster link Far From The Madding Crowd
  • tag lines
  • iconography
  • star names
  • credit block
  • enigma codes
  • action codes
  • symbolic codes
  • typography
  • layout
  • thirds hierarchy
  • director’s name
  • company logo
  • title
  • camera shot
  • USP (unique selling point)
  • colour coding
  • iconography
  • tag line
  • key image
  • indexical codes