Sound is particularly important to this film as the monster’s roar is an iconic aspect of the creature that fans [already familiar with theGodzilla franchise] would be highly anticipating. This appeal to fandom is clearly exploited here through the marketing campaign and the interactive aspects of the official film site..
The studio [via the official website] is using the monster’s roar as a way of encouraging fans to be actively involved and create potentially viral-styled web creations out of official material. This is a way of increasing exposure in the build-up to the film’s release.
Godzilla’s mighty battle cry is now yours to share and we can’t wait to see what you can do with it. If you have a cool idea of how to turn this audio clip into a remix, homage video or anything else you can come up with, share your creation using #godzilla or tweet us at @legendary.
