Case study

Visual conventions

Still images allow for close analysis of the key features of a trailer and the way in which a trailer is structured. The student can be asked to annotate the stills commenting the purpose and function of each frame using key terminology.

Can you identify the camera shots?

  • close up
  • mid shot
  • reaction shot
  • point of view shot
  • low angle shot
  • aerial shot
  • establishing shot
  • Other terms:
  • mise en scene
  • intertitles
  • genre
  • iconography
  • colour coding
  • action codes
  • enigma codes
  • indexical codes

How do the images used in the trailer raise audience expectations?


Consider the following:
What information does the Warner Brothers logo add to an audience’s expectation of the film?
there any recognisable genre codes?
What clues are given about the film’s genre?
What information is given about settings?
Is there a sense of the film’s narrative?
What additional information do the intertitles give audiences about the film?
How are audiences encouraged to become involved?
Is there a clear structureto the trailer?