New technologies have provided travel and tourism organisations with many new ways of informing and communicating with their customers. The latest smart phones and other devices allow tourists to receive information while they are visiting an attraction or taking part in an activity. The Brecon Beacons National Park Authority has developed a range of ways in which information can be provided to visitors through their website. These include:
- Podcasts
- Audio Trails
- Web cams
- Park Explorer
In particular, the Park Explorer is a very important development, since accurate maps and up-to-date information can be received by visitors on to smart phones, i-pads etc. Information about these developments can be found at the link below.
http://www.breconbeacons.org/visit-us/outdoors-activities/audio-trails
Evidence Log 4 - Communicating with visitors
Investigate the four methods of communication mentioned above. For each, identify the advantages they provide for vistors and suggest what the pontential problems might be and record your comments in your evidence log.