Using the suggestions given in the notes draw up a questionnaire for the business that you are planning for your coursework. It should include at least eight questions and should be designed to find out if there is a market for your proposed business and what your customers would be looking for in it in terms of variety of goods, price, location, after sales service etc.
When you have completed the survey you should ask at least 20 people to fill it in – you may visit the local shopping centre to do so. You must then analyse your results, drawing graphs in a spreadsheet or data handling programme of responses to questions and writing a full report on your findings, incorporating graphs and conclusions about the viability of your business.
You then need to refer to the 4p’s of marketing. You must write them up, in your own words into your coursework and then explain how you would use each of them to help you market your product