Pharrell Williams

Music websites have to evolve to maintain audience interest and engage new users. With the popularity of social media, websites must now also provide audiences opportunities for interaction e.g. expressing an opinion. For an artist whose image is one that promotes personal style and uniqueness, Pharrell Williams’ official page is a great example of a website that ensures it stands out and makes audiences feel included and engaged.

Make notes about each page. Consider how the producers have used elements of media language (such as layout and design, colour palette, images, written text and audio-visual content) to effectively engage their audience.

When you have completed your notes, click on the eyes to open up some suggestions. How do your notes compare?

pharrellwilliams.com

Questions

Using the ‘Good examples of websites’ resource, how many of these aspects does Pharrell Williams achieve with his website?

What is your personal response to the website? What are your thoughts and opinions about the website?

To what extent do you feel that you have engaged with Pharrell himself?

To what extent do you feel the site was interactive?

What elements of social media platforms did it utilise?

To what extent does it feel like a corporate tool, created solely to promote his brand and many products?