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Suggestions
Primary Target Audience – fans of zombie/supernatural texts = mainstream audience. 15+ (primetime TV slot).
Cross-gender appeal– male audiences may identify with e.g. Simon (role models) – aspiration. Female audiences of different ages may identify with e.g. Camille/ Adèle.
Experiencers may enjoy the vicarious thrill of the genre.
C4 audience is traditionally ABC1- may also be attracted by the highbrow kudos of the subtitled text. Similar audience to fans of e.g. Nordic noir (similar scheduling)
Secondary audience - more alternative/niche audience – younger fans e.g. students. 360˚ marketing including interactive websites and multi-platform reach.
Alternative audience because of non-linear, surreal narrative structure and lack of closure
Inherited fan bases – from e.g. Twin Peaks or fans of aMC programming (The Walking Dead).
Media Studies - TV
Target Audience
Use the task sheet in your work book to answer the following questions and justify your response. Then compare to the suggested answers.
Who is the audience for The Returned? Think about gender, age, psychographics (e.g. VALS), socio-economic group, interest. Is there more than one audience?
How does the text itself target audiences? Consider genre, narrative, star and character, representations, intertextuality