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DVD Cover

Victor’s red coat and T-shirt connote warning and danger.

Grey/blue colour palette and desaturation connote the supernatural.

Genre convention – the horde on the move through silent streets at night. Thumbnails reinforce genre.

Hermeneutics in blurb – ‘buried secrets, new mysteries’.

StudioCanal and Sundance act as marks of quality.

Testimonial: appropriate for ABC1 audience; superlatives and emotive language attract audience.

Direct gaze and mode of address – audience drawn in – facial expressions are emotionless and polysemic.

Use of names for episode titles creates personal connection.

Fractured font of title – fractured narrative/time shift.

Reflections – themes of duality – connection beyond the grave – but distorted. Action code linked to the dam narrative. Clouds suggest afterlife.

Media studies – TV
DVD Cover

Media Language - Page 16

Analyse the DVD cover (consider media language, genre, narrative, audience, industry).

© WJEC CBAC Ltd 2018