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There are a number of sampling techniques available to researchers and the decision as to which to choose will depend on a number of factors.
Identify as many factors as possible which might affect the choice of sampling technique.
Suggestions:
Positivists might be looking for a sample which is representative of the target population
The group to be studied may be difficult to access
Availability
Convenience
The timescale of the research may be restricted
There may not be a sampling frame available
The group that forms the target population to be studied may be very large – too large to research them all.
The extent to which the researcher wants to make generalisations about their findings to the target population.
