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Hawthorne effect – This occurs when those being studied change their behaviour as a result of being studied.
Meanings and motives - The interpretations people give to their actions and why they act in the way they do.
Qualitative data - Data in words.
Rapport – Relationship, one of trust, between the researcher and those being researched.
Validity – A true picture of the social reality of those being studied.
Verstehen – Understanding the world from the viewpoint of those being studied.