GCSE Media - Representation
Political ideology

WJEC

In order to understand a newspaper’s ideology, it is essential to discover their political affiliations. Look at the following covers and see if you can identify any of the newspaper’s values and beliefs. Then add their corresponding to the correct place on the value line.



Left Wing Liberal Right of Centre Right Wing
Rights for workers More unbiased perspective Traditional values Traditional values
Support welfare state Environmentally concerned Patriotic Anti-Immigration
Anti-big business/very rich Supports relief for poor countries Capitalist Patriotic
Criticises the ruling classes Represents minority groups Anti EU Dislike of change
Anti-benefits

Suggestions: Politicians, the press, religious leaders, members of the Royal family, heads of organisations/unions, those considered ‘experts’ in their field and remember that opinion leaders don’t have to be someone in authority.