GCSE Media - Representation
Revising key terms

WJEC

Match up the key terms and definitions.


  • Mediation
  • Stereotype
  • Archetype
  • Countertype
  • Denotation
  • Connotation
  • Deconstruction
  • The process of altering a media text for an audience.
  • A popular belief about individuals or groups of people based on generalizations and prior assumptions.
  • A universal type of character that has been repeatedly used in media texts. E.g. Damsel in distress.
  • A representation that highlights the positive features of a person or group.
  • The first level of meaning for the audience. Usually what they can see visually.
  • The deeper layer of analysis; relies on the knowledge and experiences of the audience.
  • The way that the audience finds meaning within a media text.