Blumler and Kat’s ‘Uses and Gratifications Theory’ states that audiences are active in their media consumption and we choose media to fulfil one or more of the following: Identity, Education, Entertainment and/or Interaction.
Can you match up the uses with the definitions?
Well done. You have matched them correctly.
You scored out of …. Move some of the cards around to try to improve your score.
Looking at the front cover of Q magazine, how can we apply Blumler and Kat’s ‘Uses and Gratifications model’ to explain how and why audiences engage with this text?
Using the key and the bottom of the page circle elements of the image and discuss your ideas.
Looking at the Q magazine’s website, how can we apply Blumler and Kat’s ‘Uses and Gratifications model’ to explain how and why audiences engage with this text?
Using the key and the bottom of the page circle elements of the image and discuss your ideas.
Look at this double-page spread (DPS) from Q magazine (April 2017). Then answer the questions below.
Browse the Q website and consider the Front Cover and DPS as supplied here, then answer the following as a longer writing task.
Explain why audiences read Q magazine. Refer to the Uses and Gratifications theory in your response.