Music Magazine Websites

The primary function of a magazine's website is to market the magazine to you.

Take a look at the following screenshots of music magazine websites and see if you can spot how they are promoting and marketing their magazine to the audience.

Music Magazine Websites

Now look at the landing page of a different magazine’s website.

How is the Kerrang! website promoting and marketing their magazine to the audience?

  • ‘Get K!Mag’ on the top strip takes you to most recent issues as well as several ways to buy a print or digital subscription.
  • ‘Get K!TV’ on the top strip takes you to their own TV channel where you can watch music videos – this provides value to audiences and builds the brand
  • ‘Get K!Radio’ on the top strip takes you to their own radio channel where you can listen to music – this provides value to audiences and builds the brand.
  • Competitions to win prizes so you engage with the brand and value it
  • Links to social media channels to read more about the magazine/brand
  • Provides a sneak-peek at the current issue and its contents

Music Magazine Websites

Browse the two websites in their entirety and consider the following:
● Similarities and differences between them
● Consider the amount and type of content on each website
● What happens to the Kerrang!’s header strip and why?
● Look at the number and type of advertisements on each website

Similarities Differences

From this, can we work out what we think are generic codes and conventions of a music magazine's website are?

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Music Magazine Websites

Browse the Q and Kerrang! websites, then answer the following as a longer writing task.

Explain why websites are important to the music magazine industry. Refer to the Q magazine website and the Kerrang! magazine website.

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