Katy Perry

Katy Perry’s Facebook profile is another source of marketing for the star.

How many marketing attempts can you see, just from this screenshot?

Katy Perry

Analyse the posts and evaluate what techniques she is using and how she is engaging with her fans.

Katy Perry

Much of what Katy Perry posts on Facebook is the same as what she has posted on Twitter, why do you think that is?

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It allows her fans to connect with her in their own preferred way, some may not have a Twitter account but use Facebook every day.

She doesn’t want any fans to think they are not getting the same information or are getting less information, depending on what platform they use to engage with her.

To save herself time, she uses an application which allows her to post the same content to all of her social media platforms at the same time e.g. Hootsuite