There are basically two types of music videos: concept and performance.

What do you think each of these involves?

Read the definitions and decide which is Concept (C) and which is Performance (P).

Using ideas and imagery instead of strictly band shots.
A recording of the band as they perform the song. This could either be live or staged.

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Concept and Performance

What do you think are the advantages and disadvantages of each?

Type your answers before comparing with the suggested answers

Advantages Disadvantages
Concept

Artist and production team can be really creative and come up with unusual ideas.

Can become iconic in itself, a text people recognise and enjoy.

More expensive to execute

Can be time consuming to plan and execute

Performance

Cheaper to execute

Much quicker to plan and execute

Gives a sense of authenticity, shows a ‘real’ side to the artist

Can become repetitive if a band does too many of a similar style.

The band has to be already established for the music video to maintain audience interest

Questions

Can you think of any music videos you have seen recently that falls into either one of these categories?

Can you think of any music videos that do a little bit of both?

Which do you think is most successful and why?