What is the purpose of Music Videos?

  • To help sell a song
  • To promote an artist or song
  • To introduce a new artist/song
  • To show off an artist’s image
  • To provide a visual representation of the song and its narrative
  • To entertain the audience
  • To allow the audience to connect with the singer/feel like they’re watching them live
  • To help make the song/artist memorable
  • To allow the artist/song to be seen/heard on more platforms – music channels, internet, DVDs
  • To promote an artist’s other skills – dancing or acting maybe