Compare a broadsheet and a tabloid, such as those below. What are the key features of each?

Broadsheets e.g. The Guardian

  • 'Quality' or 'serious' press
  • Aimed at higher social groupings (A,B,C1)
  • Plainer layout (Little colour on the front page, smaller typeface suggests readers will make more effort to read it), and subtle, possibly smaller, pictures
  • Longer articles, more detailed
  • Serious headlines
  • More focus on politics, international news

Tabloids e.g. Daily Mirror

  • 'Popular' press
  • Aimed at lower social groupings (C2,D & E)
  • Bold layout (e.g. colour on the masthead, very bold typeface, easy to read), with large, dramatic pictures
  • Shorter articles, more pictures, less 'in-depth' reporting
  • Puns and jokes in headlines
  • More focus on human interest stories, celebrity gossip
  • Use of gimmicks such as bingo games, free travel tickets, phone-in surveys