What do we know about each of these newspapers?
Consider: who owns it, political views, how much it is, how popular it is, do they operate in print and or online?
Who do you think reads each of these newspapers?
Click on the masthead to open the YouGov profiler.
Why do you think it is so important for newspapers, or any product/brand, to know their audience so well?
“Newspapers will always pander to their readers’ prejudices.”
Yes Minster, 1981
Nearly 40 years after it was first screened, does this piece of social observation still apply?
(Warning contains sexual reference – please assess the suitability for your students)