What do we know about each of these newspapers?
Consider: who owns it, political views, how much it is, how popular it is, do they operate in print and or online?

The Guardian

Daily Mirror

The Times

Who do you think reads each of these newspapers? Click on the masthead to open the YouGov profiler.
Why do you think it is so important for newspapers, or any product/brand, to know their audience so well?

The Guardian - YouGov profile

The Guardian

Daily Mirror - YouGov profile

Daily Mirror

The Times - YouGov profile

The Times

“Newspapers will always pander to their readers’ prejudices.” Yes Minster, 1981
Nearly 40 years after it was first screened, does this piece of social observation still apply? (Warning contains sexual reference – please assess the suitability for your students)