How has social media changed the news industry and do you think this is a positive changed? Click on the image to read the article.

Link to Article - "How Social Media Is Taking Over the News Industry [INFOGRAPHIC]" BY SAM LAIRD

Traditional news outlets are increasingly less relevant for to the digital generation. People prefer to access their news on the go, on mobile devices.

People want their news quicker; daily print editions are already old news most of the time. News often appears on social media first, a person sharing events is quicker than getting a news reporter and team down to the site.

Ordinary citizens are breaking news on social media before traditional news outlets can put a story together.

Social media allows a conversation between audience members and more news can be discovered in this way.

Social media allows a range of narrative to be read/heard, and a range of opinions to be considered. In the past, people just subscribed to one newspaper and therefore one viewpoint.

Positives: quick, cheap, global, a variety of viewpoints available.

Negatives: lack of fact checking before broadcast, some news may need to be censored/amended before going into public domain, people are at risk of harm to get a news story.

Watch this short video and see if there is anything else you want to add to your notes from earlier. What are Shirky’s two main points about the internet and its effects on audience?

The internet and digital technologies have had a profound effect on the relationship between media and individuals.


The conceptualisation of audience members as passive consumers of mass media content is no longer tenable in the age of the internet, as media consumers have now become producers who ‘speak back to’ the media in various ways, as well as creating and sharing content with one another.

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