Contextual factors to consider:
What is happening in the US and UK with regards to health, diet and fitness?
Suggestion: A growing awareness of healthy habits within society could be one reason for the success of MH.
In 2014, NHS England found that 58% of women and 65% of men were overweight or obese.
In recent decades people’s lives have become more sedentary: people are doing less exercise, more and more time is being spent travelling to/from work decreasing people’s free time, more time is being spent on social media rather than actually socialising.
How have economic and demographic developments affected this product? Consider the rise of consumerism and men as consumers.
Suggestion: Consumer driven society, it is expected that you buy ‘stuff’ as a way of defining yourself.
Since around 2000 it was more socially acceptable for men to openly care about their looks, clothing and skincare regime and of course men’s magazines embraced this through their content and advertising.
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In 1994, Mark Simpson an author and journalist coined the word “Metrosexual” in an article for the Independent newspaper after he attended Britain’s first GQ style exhibition. He is famously quoted as saying “I had seen the future of masculinity and it was moisturised.” This term gained global popularity in the early 2000s and men like David Beckham seemed to epitomize this concept. This then made it more socially acceptable for men to openly care about their looks, clothing and skincare regime and of course men’s magazines embraced this through their content and advertising.