Print media has suffered from declining circulation in recent years and so producers are more careful where they advertise. High circulation figures, such as those of Cosmopolitan, mean advertisers will be queuing to appear in the magazine and the magazine can charge very high prices for the sought after space.
"Magazines are under pressure to feature the clothes of advertisers…They blur the line between editorial and adverts, so that the true function of the magazine has little to do with the reader."
- Wayne Hemmingway, former designer
Look carefully at everything that constitutes advertising in two contemporary magazines.