How important are digital magazines and the online aspect of a magazine to its overall commercial success?

  • Digital magazines and social media content allow easy global distribution.
  • Users can share content more easily too: tagging, using hashtags, sharing, retweeting, and sharing screenshot via email/ WhatsApp.
  • Whole magazines can be read digitally available from iTunes, Kindle, Google Play, Nook and many more outlets.
  • Digital magazines can be viewed on mobile devices making it portable, so content to be read on the go at a time convenient to the user.
  • Audiences can access a much wider range of additional content such as video content online.
  • There is the potential for more audience interaction through comments, competitions etc.
  • Content on-demand; digital information can be updated more regularly so readers don’t have to wait for the next edition to be published.
  • There is more scope for advertising both in terms of available space and more personalised ads.
  • Subscriptions can be combined digital and print to allow more audience choice.