Match the perspective to the description

  • Texts communicate meaning through a process of signification and signs can function at the level of denotation and connotation.
  • Constructed meanings can come to seem self-evident, achieving the status of myth through a process of naturalisation.
  • Texts can be best understood through an examination of their underlying structure. Also, binary opposition helps create meaning.
  • The media provides us with ‘tools’ or resources that we use to construct our identities. Today the media offers us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.
  • Gender is constructed through discourse and meaning varies according to cultural and historical context.
  • A core element of western patriarchy is the idea that women’s bodies are to be objectified and looked at.
  • Feminism is a struggle to end sexism and patriarchal oppression.
  • As well as sex, race and class determine the extent to which individuals are exploited, discriminated against or oppressed in some way.
  • Semiotics – Roland Barthes
  • Semiotics – Roland Barthes
  • Structuralism – Claude Levi-Strauss
  • David Gauntlett – critical perspectives on identity
  • Van Zoonen - critical perspectives on gender
  • Van Zoonen - critical perspectives on gender
  • bell hooks – critical perspectives on ethnicity
  • bell hooks – critical perspectives on ethnicity