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Additional Information
When analysing magazines, learners will be required to use the following critical perspectives.
Match the perspective to the description
Texts communicate meaning through a process of signification and signs can function at the level of denotation and connotation.
Constructed meanings can come to seem self-evident, achieving the status of myth through a process of naturalisation.
Texts can be best understood through an examination of their underlying structure. Also, binary opposition helps create meaning.
The media provides us with ‘tools’ or resources that we use to construct our identities. Today the media offers us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.
Gender is constructed through discourse and meaning varies according to cultural and historical context.
A core element of western patriarchy is the idea that women’s bodies are to be objectified and looked at.
Feminism is a struggle to end sexism and patriarchal oppression.
As well as sex, race and class determine the extent to which individuals are exploited, discriminated against or oppressed in some way.
Semiotics – Roland Barthes
Semiotics – Roland Barthes
Structuralism – Claude Levi-Strauss
David Gauntlett – critical perspectives on identity
Van Zoonen - critical perspectives on gender
Van Zoonen - critical perspectives on gender
bell hooks – critical perspectives on ethnicity
bell hooks – critical perspectives on ethnicity
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