Match the type of person being targeted to the advert. You can choose more than one. There is no correct answer, but you need to justify your selections to the rest of the class.

Reformer -
Seek enlightenment
Succeeder -
Need for control
Struggler -
Seek escape
Aspirer -
Need for status
Explorer -
Need for discovery
Mainstreamer -
Need security
The resigned -
Aim to survive

What does the advertising in the set historical magazine reveal about the target audience? How does the advertising reflect the brand identity of the magazine?

Match the type of person being targeted to the advert. You can choose more than one. There is no correct answer, but you need to justify your selections to the rest of the class.

Reformer -
Seek enlightenment
Succeeder -
Need for control
Struggler -
Seek escape
Aspirer -
Need for status
Explorer -
Need for discovery
Mainstreamer -
Need security
The resigned -
Aim to survive

What does the advertising in the set historical magazine reveal about the target audience? How does the advertising reflect the brand identity of the magazine?