Magazines / Theoretical approaches stereotyping

Theoretical Approaches 1: representation and stereotyping in historical magazines
- The idea that, in the past, the media tended to convey singular, straightforward messages about ideal types of male and female identities – David Gauntlett
- The idea that stereotyping, as a form of representation, reduces people to a few simple characteristics or traits – Stuart Hall
- The idea that stereotyping tends to occur where there are inequalities of power – Stuart Hall

Passive

Nurturing/ maternal

Dependent on men

Housewife/ domestic role

Romantic

Seductive

Beautiful

Theoretical Approaches 1: representation and stereotyping in historical magazines
- The idea that, in the past, the media tended to convey singular, straightforward messages about ideal types of male and female identities – David Gauntlett
- The idea that stereotyping, as a form of representation, reduces people to a few simple characteristics or traits – Stuart Hall
- The idea that stereotyping tends to occur where there are inequalities of power – Stuart Hall

Passive

Nurturing/ maternal

Dependent on men

Housewife/ domestic role

Romantic

Seductive

Beautiful

Theoretical Approaches 1: representation and stereotyping in historical magazines
- The idea that, in the past, the media tended to convey singular, straightforward messages about ideal types of male and female identities – David Gauntlett
- The idea that stereotyping, as a form of representation, reduces people to a few simple characteristics or traits – Stuart Hall
- The idea that stereotyping tends to occur where there are inequalities of power – Stuart Hall

Passive

Nurturing/ maternal

Dependent on men

Housewife/ domestic role

Romantic

Seductive

Beautiful