Magazines / Analysis of contents page: Vogue

If using this as a front of class tool you can drag labels onto the image to identify points for discussion.

Codes and Conventions:

• Language e.g. use of alliteration to appeal to audience, repetition of key words/ phrases, play on words to link feature articles
• Features on fashion, style, culture, food/ entertaining, travel – typical features of women’s magazines

Target Audience:

• Fashion item ‘op art’ – art link presupposes cultured/ educated reader
• Assumed interests – fashion, entertaining, culture, image
• Assumed to have high disposable income – consumerist focus – shopping, trends, travel – cruises
• Cultural competence – assumes understanding of ‘Dolce Vita’ – Italian for ‘good life’, also a film

Reflecting social/ cultural/ historical context:

Focus on ‘exclusive’ places – Spain, Abu Dhabi, Deauville – a time when international travel was becoming accessible but still quite new and a preserve of the relatively wealthy

• Beauty – ‘suntanning’ article – culturally acceptable in the 1960s
• Fashion reflecting the culture and trends of the 1960s – pop art/ ‘op art’
• Female journalists – professional roles – not necessarily replicated in the assumptions about readers