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The front cover is vital in communicating a clear sense of the brand identity of the magazine to the target audience and in appealing to potential readers at the newsstand.
In such a competitive print market, magazine front covers need to stand out and attract the attention of potential purchasers. It is important that the front cover maintains a clear sense of familiarity for regular readers but also attracts potential new readers. Front covers have a clear set of expected codes and conventions. Mainstream magazines tend to conform quite closely to these conventions while magazines produced outside the commercial mainstream are more likely to challenge or subvert these conventions.
Magazines / Semiotic analysis - Contemporary
