How do Audiences respond to Hinterland?
Link to cultural context - audiences identify with Tom Mathias as he is displaced into a different world which seems strange to us as well as to him. This is helped by the direct gaze and mode of address. We are positioned with him and view the “hinterland” around Aberystwyth through his eyes.
Uses & Gratifications Model – audiences use the text as escapism. We follow the leads, examine the clues and question the suspects alongside the protagonist.
where is Helen Jenkins ?
e.g. on DVD cover – four stars from The Times (ABC1 audiences) Two-step Flow. The paper acts as an opinion leader and audiences believe in the show’s quality because of this.
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