Media Series - TV
Audience response


Media audiences – Page 3
EDUQUAS

How do Audiences respond to Humans


Identification – Uses & Gratifications Model.

Link to context - Modern audiences identify with the characters as the different world is so similar to our own, mirroring our own fears and concerns. This is helped by the surface realism and verisimilitude within the text. Universal themes (love, loss, betrayal) are explored and the domestic, familiar, family drama strikes a chord with a range of audiences.

Diversion – Uses & Gratifications Model.

Audiences use the text as escapism. There are elements of fantasy and the surreal in the text which divert us from our own mundane existences. The non-linear narrative with Anita’s flashbacks also helps with this. There is diversionary appeal in the development of the relationships and the different lines of action. Leo’s story is more action-based.

Enigma codes and narrative devices

As most science fiction, ‘Humans’ is based on “what ifs?” In Episode 1, audiences are drawn by the hermeneutics surrounding Anita’s past, and questions are raised throughout– will Laura and Joe regain their relationship? Why did Anita take Sophie into the night? Will Niska escape? Are the synths really sentient?

Two-step Flow.

Testimonial – on DVD cover – quotes from Mail on Sunday/Independent (BBC1 audiences) The papers act as opinion leaders and audiences believe in the show’s quality because of this.