Media Series - TV
Target Audience


Media audiences – Page 2
EDUQUAS

Answer the question by typing into the box below.
Then compare to the suggested answers.

Who is the target audience for ‘Humans? Justify your response

Audience How are they targeted?
  Through the text Through the marketing

Hints:

  • Think about gender, age, psychographics (e.g. VALS), socio-economic group, interest.
  • Is there more than one audience?
  • How does the text itself target audiences? Consider genre, narrative, star and character, representations, intertextuality
  • Refer back to marketing
Sugestions
  • Primary Target Audience – fans of TV drama - C4 and aMC - mainstream audience. 15+ (post-watershed TV slot).
  • Cross-gender and age appeal – audiences may identify with e.g. Leo, Joe, Laura, Karen (role models) - aspiration. Audiences may find characters attractive, e.g. Anita, Leo, Niska.
  • Secondary audience - fans of science –fiction – hybrid generic elements in the text - more alternative/niche audience – young males. Alternative audience because of non-linear elements and enigma. Experiencers may enjoy the vicarious tension of the sci-fi/thriller.
  • Tertiary audience – the box-set viewer- attracted by the marketing and publicity to a genre they may not normally watch
  • Inherited fan bases – from original e.g. ‘Real Humans’; from aMC “The Walking Dead”, “Breaking Bad”, from Kudos : ‘Life on Mars’, ‘Ashes to Ashes’, ‘Broadchurch’.
  • Fans of stars – Will Tudor, Colin Morgan (younger TA – fantasy intertextuality with ‘Game of Thrones’ and ‘Merlin’); older TA – William Hurt.
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