Media Series - TV
Feminist approaches

Socialist

• Concerns with class and economics – ‘power is located in socio-economic structures’
• Women’s ‘production of labour’ and the ‘economic value of domestic labour’ are not recognised
• As this work is lower/unpaid, it is essential to maintain a capitalist society
• Women as consumers in this society
• Linked often to class, age and ethnicity
• Advertising reinforces sexual objectification of women

Radical

• Men control a patriarchal society through dominance and physical strength
• Men have no place in feminist utopia
• Believe in women dominating society
• Reject typical gender roles
• Media production is owned by men, operates to the benefit of the male and should be by women, for women

Liberal

• Fighting for power through the equal, legal rights of women in society
• Media perpetuate sex role stereotypes because they reflect dominant social values
• Male media producers are influenced by this
• Men are not the enemy-can live alongside each other as equals
• Women can be superwoman- home, family, body and work