• Primary Target Audience – fans of Nordic noir –more alternative/niche audience. ABC1 (subtitles and BBC Four slot)
• Secondary audience – more mainstream fans of crime texts 15+ (TV slot post-watershed).
• Cross-gender appeal– female audiences may identify with Saga (role model) - aspiration. Male audiences may identify with her partners (e.g. Henrik)
• Experiencers may enjoy the vicarious thrill of crime drama narratives.
• May interest those interested in Scandinavian culture.
• Inherited fan bases – from e.g. ‘The Killing’, ‘Borgen’, ‘Wallander’
• Educated Urbanite ACORN classification

Task: Look at the ACORN classification document. Are there other audiences here who might watch “The Bridge”?