Link to context - Modern audiences identify with Sam Tyler as he is displaced into a different world which seems strange to us as well as to him. This is helped by the direct gaze and mode of address on the DVD cover. We are positioned with him and view the old-fashioned or archaic ideas of the old force through his eyes. We laugh with him at the lack of technology, we are appalled (as he is) by the casual violence, racism and sexism and with him we eventually develop respect for some of the ‘old school’ ways.