Study these two front pages and discuss each commentary on ideology before using the printable resource on the EU referendum to consider how those papers communicated their ideology.

Save Our Bacon

Save our bacon

This cover demonstrates use of hyperbole which is typical of The Sun. It portrays Labour leader Miliband eating a sandwich with difficulty - the selection of this photograph is deliberate, to make the threat to Conservative power seem ridiculous. There is a play on words pertaining to bacon which is again typical of the Sun’s cartoony humour. What The Sun does is reduce the complex process of choosing who to vote for into something simplistic. There is no mention of Labour policy, merely an attempt to make fun of the Labour leader that encourages a negative response which is the preferred reading of the newspaper.

Five Years

Five years

The gloomy elegance of this tabloid cover, with its use of funereal black and lexis of defeat (condemned, damned) offers a negative portrayal of the Tory win. It assumes that the readership shares this ideology/point of view.