Instructions
Choose one of the advertising methods below and then complete the following tables by assessing eacch of the advertising methods.
You will need to consider:
- Cost
- Target Market
- Reach
- Effectiveness
You can type into the boxes and then print out your response by clicking the print button.
Posters
Advantages
Very eye catching, high visual impact and can be seen by many people, many times. Very good for products with short life cycle such as films.
Disadvantages
Can be very expensive to produce and are vulnerable to the weather and graffiti. Limited reach – only passing trade will see them.