Instructions
Choose one of the advertising methods below and then complete the following tables by assessing eacch of the advertising methods.
You will need to consider:
- Cost
- Target Market
- Reach
- Effectiveness
You can type into the boxes and then print out your response by clicking the print button.
Leaflets
Advantages
Relatively cheap to produce and distribute. Very useful for small and local businesses who want to target particular geographical areas. Can use colour and catchy designs to get attention.
Disadvantages
Many of the leaflets get thrown in the bin without being read - a waste of money for the business. More attractive leaflets, using colour can be expensive to produce.