Instructions
Choose one of the advertising methods below and then complete the following tables by assessing eacch of the advertising methods.
You will need to consider:
- Cost
- Target Market
- Reach
- Effectiveness
You can type into the boxes and then print out your response by clicking the print button.
Website
Advantages
Relatively cheap and a very large coverage as most households now have internet access which they use regularly. Good selection of different types of advertising – pop ups, social media sites, direct mail. Can use sound and video. Can target certain individuals or groups.
Disadvantages
A lot of people ignore internet advertising as there is so much of it. It can have a negative impact on the business if it is seen as a nuisance – who actually looks at junk mail?