Business functions

Advertising

Instructions

Choose one of the advertising methods below and then complete the following tables by assessing eacch of the advertising methods.

You will need to consider:

  • Cost
  • Target Market
  • Reach
  • Effectiveness

You can type into the boxes and then print out your response by clicking the print button.

Local Newspapers

Advantages

Local papers are quite cheap compared to TV and radio and national newspapers. Can target the local market. Visual impact, often in colour is effective. Can include a lot of information about the product/service.

Disadvantages

Local papers tend to have smaller readership numbers and only advertise locally – a larger business may have to place adverts in many local papers to cover their target market. Colour adverts are more expensive.