Instructions
Choose one of the advertising methods below and then complete the following tables by assessing eacch of the advertising methods.
You will need to consider:
- Cost
- Target Market
- Reach
- Effectiveness
You can type into the boxes and then print out your response by clicking the print button.
National Newspapers
Advantages
A very popular form of advertising. There are many newspapers to choose from. Can target the adverts at the readership profile of the paper. Visual impact-often in colour is effective. Can include a lot of information about the product/service.
Disadvantages
Still expensive, especially the main tabloid newspapers. No use of sound or video to show the product/service. Full page adverts in colour are very expensive and only large business will be able to afford them.