Instructions
Choose one of the advertising methods below and then complete the following tables by assessing eacch of the advertising methods.
You will need to consider:
- Cost
- Target Market
- Reach
- Effectiveness
You can type into the boxes and then print out your response by clicking the print button.
Radio
Advantages
Use of sound and music is effective. Can reach large audiences. Choice of national or local stations to help target the audience. Cheaper than TV advertising.
Disadvantages
Still expensive for smaller businesses and a smaller audience than TV. No visual image to show what the product looks like.