Instructions
Choose one of the advertising methods below and then complete the following tables by assessing eacch of the advertising methods.
You will need to consider:
- Cost
- Target Market
- Reach
- Effectiveness
You can type into the boxes and then print out your response by clicking the print button.
Television
Advantages
Can reach millions of people throughout the country. Use of sound, video, famous people humour etc can make it appealing.
Disadvantages
Very expensive to make the advert and buy air time. Not effective for targeting potential customers if not a mass product. Not affordable for smaller businesses.