Instructions
Decide from the dropdown box, which methods of pricing each of the small businesses should use. Give Reasons for your choice:
Price PDF – Page 1
A nail bar
Psychological pricing - gets consumers to respond emotionally to the price -eg £4.99 seems chepaer than £5 - works well in a nail bar which is a non essential service.
Discrimination pricing - charging lower prices for children or students may attract more customers.