Business functions

Gross and net profit margins

Instructions

Read the scenarios and choose from the dropdown list the most appropriate source of finance and then give a reason for your decision. Once you have considered all three scenarios you will have the opportunity to print out your notes.

Ratio analysis PDF – Page 1

1. Is the comparison between the businesses a fair one?

2. Which business has performed the best in the five years?

3. What other information is needed to help the comparison?

4. Compare the GPM and NPM for each business. What does this tell us?

5. Explain how the comparison would be the same/different if we just looked at the 2015 figures.

1. Is the comparison between the businesses a fair one?

2. Which business has performed the best in the five years?

3. What other information is needed to help the comparison?

4. Compare the GPM and NPM for each business. What does this tell us?

5. Explain how the comparison would be the same/different if we just looked at the 2015 figures.

Daisy Garden Centre Ltd

Revenue and profit data (£000)
Daisy Garden Centre Ltd 2011 2012 2013 2014 2015
Revenue 125 140 145 160 200
Gross profit 90 110 120 130 140
Net profit 20 25 25 35 40
GPM
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NPM
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Greenacres Garden Supplies Ltd

Revenue and profit data (£000)
Greenacres Garden Supplies Ltd 2011 2012 2013 2014 2015
Revenue 50 50 60 65 75
Gross profit 15 20 22 24 30
Net profit 9 10 12 12 14
GPM
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NPM
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