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Useful Theories and their application to media texts
Representation – Page 11-15
The exotic
This stereotype links closely to what theorist Stuart Hall called 'the secret fascination of 'otherness' – this is the way in which the media represents people who are different from us. This can be viewed both positively and negatively but is usually a construction by the text. The 'exotic' stereotype presents the individual in terms of how they look, what they wear, what they eat and their 'different' customs.
Watch the video. How is Beyoncé's ethnicity represented as 'exotic' and 'other' in this music video?
