Class work – modelling approaches. Answers might include:
- star appeal – recognition acts as a quality marker;
- recognition of other actors – Simon Pegg whose appearance in this film will appeal to some audiences and fans of Simon Pegg;
- familiarity with franchise;
- visual codes promise action scenes – genre codes;
- the tag line creates an enigma and expectations of intense scenes;
- the film is in IMAX – promise of spectacle – a cinematic experience;
- the budget is presumed high – again a form of reassurance;
- the poster design is novel/unusual which creates a dynamic effect and echoes the promised intensity of the film.
How does the poster for Mission Impossible create appeal for audiences?
- The layout is unusual – novel.
- The tag line creates emphasis through repetition, suggesting intense scenes.
- Star name positioned above the title – association of Tom Cruise with this franchise.
- Title and franchise familiar.
- Colour coding in keeping with the genre. Capitalisation is bold and masculine.
- Hierarchy of elements – Tom Cruise positioned prominently within the poster frame.
- Recognition of actors including Simon Pegg.
- Explosions are action codes and suggest a high budget.
- The key visuals are genre codes promising action scenes.
- IMAX promises spectacle and a cinematic experience.
© Image source: Mission: Impossible - Paramount Studios.
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