Recap audience: it is important that students understand some key points. Every media text has a target audience – these audiences may be mainstream or niche [establishing key terms]. The media text will use different approaches to attract an audience and to create appeal [this leads in to a more specific study of what techniques are commonly used to create appeal].
Every media text has a target audience.
These audiences may be large (mainstream) or smaller (niche).
The media text will use different approaches to attract an audience and to create appeal.
What do you think those approaches are?
- Technical codes/layout and design
- Language and mode of address
- Familiarity and novelty
- Use of stars/celebrities