Key terms – match definitions

Match the key term to its definition.

You have 0 answers correct.

  • Tag line
  • Iconography
  • Enigma codes
  • Action codes
  • Star names
  • Key image
  • Language and mode of address
  • Typography
  • The film’s slogan which is memorable.
  • The visual codes often associated with a particular genre.
  • A narrative code that creates intrigue.
  • A narrative code that suggests what might happen in a film’s story.
  • These draw audiences to a film and are often linked to certain roles.
  • The main image that often suggests the narrative of the film.
  • The way in which a text speaks to its reader – often persuasive and direct or inclusive.
  • The particular style of font, used as a form of branding.