Prompt questions can support other students. After studying the poster watch the trailer and consider what further information/understanding the trailer gives to potential audiences. This reinforces the link between the film poster and other elements of a campaign.
Answer these questions based on the poster.
© Guardians of the Galaxy - Alamy.
What does the title of the film suggest?
Can you identify the genre iconography?
Who are the stars? Are they known from previous roles?
How are the main characters positioned? What does their pose, their clothes, their facial expressions tell us about them.
What does their positioning tell us about their role in the narrative?
Is there a hierarchy?
What does the key image suggest about the film’s narrative?
What is the tag line? Does this add to the narrative? What do the credits of the poster tell us?
What sort of pleasures does the film offer?
What seems to be the film’s USP (unique selling point)?
Notice that this film poster is for the international market. When films are released for these markets a well-known brand name always helps in their promotion.